Cash Discount
Offer a clear savings incentive to customers who pay cash.
Know the difference
Two approaches. One goal.
Both models can reduce the impact of card acceptance costs. The difference is how prices are presented and how the customer receives the cash benefit.
Cash Discount
The posted price includes the cost of accepting a card. A customer who pays with cash receives a clearly identified discount from that posted price.
Why customers appreciate it
Cash-paying customers receive an immediate, easy-to-understand reward. They can spend less while knowing their payment choice helps a local business keep more revenue available for employees, service, inventory, and the community.
- One posted price keeps everyday shopping simple
- The cash savings appears clearly at checkout
- Customers remain free to pay by card when convenience matters most
- Clear signage and receipt language build trust
Dual Pricing
Both the cash price and card price are displayed before the purchase, so customers can immediately compare the options and select the payment method that works best for them.
Why customers appreciate it
There is no guessing at the register. Customers see the value of paying cash and can choose to help the business reduce card costs—especially when rising expenses are putting pressure on neighborhood businesses and the families they serve.
- Cash and card prices are shown side by side
- The choice is visible before the transaction
- Customers can balance savings against card convenience or rewards
- Supported POS systems calculate the correct price automatically
The customer journey
Clear from shelf to receipt.
A well-designed program is not a surprise fee at the register. Pricing, signage, equipment, and receipts should tell the same clear story.
Display the price
Use visible signage and correctly configured menus, shelves, or service pricing.
Offer the choice
The customer sees the available payment options before completing the purchase.
Document it clearly
The receipt reflects the selected payment method and pricing treatment.
Savings estimator
See what your fees are really costing you.
Enter the total card sales and processing fees from a typical monthly statement. The calculator will find your effective rate and compare your current expense with a $45-per-month Cash Discount program.
$
$
Your current effective processing rate3.00%
Your current processing costs
Current monthly cost$1,500
Current annual cost$18,000
Cash Discount monthly cost$45
Cash Discount annual cost$540
Your estimated monthly savings$1,455
Your estimated annual savings$17,460
What could those savings do?
Real-world examples based on your estimated annual savings:
29 monthsof local advertising at $600 per month
970 hoursof added team support at $18 per hour
$8,730toward equipment, technology, or renovations while keeping half in reserve
35 campaignsfor customer rewards or retention at $500 each
Illustration only. The $45 monthly amount is the stated program fee and does not account for every possible service, equipment, compliance, or third-party cost. Actual savings, eligibility, and requirements vary.
Business fit
Built around how you sell.
The right setup depends on your customers, average ticket, equipment, pricing format, and local requirements—not a one-size-fits-all pitch.
Restaurants & cafés
Menus, tableside payments, handhelds, and guest experience all need to work together.
Retail & service
Pricing displays and checkout prompts should stay consistent across every sales channel.
Mobile businesses
Food trucks, contractors, and field teams need reliable wireless equipment and simple pricing.
Beyond the transaction
Turn a completed sale into the next visit.
Customer Connect gives participating businesses a practical way to continue the relationship after checkout—helping customers stay informed while giving the business more opportunities to earn repeat visits.
Customer Connect
Stay connected after the sale.
With permission-based engagement, Customer Connect helps a business build its own customer audience and share timely messages that bring people back. Use it to announce specials, introduce new products or services, thank loyal customers, request feedback, and reconnect when a customer has not visited recently.
Watch the Customer Connect video on VimeoInvite customers to connect
Give customers a clear, permission-based opportunity to receive useful updates from the business.
Build a customer audience
Turn everyday transactions into an owned contact list that supports ongoing customer relationships.
Share a reason to return
Promote specials, seasonal offers, events, new products, rewards, or other timely business news.
Strengthen the relationship
Thank customers, invite feedback, encourage reviews, and reconnect with people who have not visited recently.
Support repeat visitsStay visible between purchases and give customers a relevant reason to choose the business again.
Promote with purposeUse focused outreach for slow periods, seasonal needs, new offerings, and customer appreciation.
Build loyalty over timeCreate a consistent communication rhythm that makes the relationship feel personal—not transactional.
Strengthen reputationInvite feedback and reviews from engaged customers while giving the business a chance to listen and improve.
Business Funding
Put capital to work when it matters.
Up to $500Kin business funding
Eligible businesses may access funding based on their qualifications, needs, and provider approval.
- Purchase equipment or upgrade technology
- Add inventory ahead of a busy season
- Support marketing, renovations, or expansion
- Manage short-term working-capital needs
- Invest in staffing and customer experience
A stronger local-business story: when customers choose cash, the savings can remain inside the business—supporting jobs, service, inventory, and future improvements. Customer Connect gives the business a respectful way to stay connected and thank customers for their continued support. Funding amounts up to $500,000 are subject to application, approval, business qualifications, provider terms, and eligibility.
Local guidance. Wider reach.
Houston and communities within roughly 100 miles.
Sixty Seven Westin, partnering with Wholesale Payments, helps small businesses compare POS systems, credit card processing, and dual pricing with personal guidance from Jeremy Worrell.
Serving Houston, Katy, Cypress, The Woodlands, Conroe, Sugar Land, Pearland, Baytown, Galveston, Beaumont, and surrounding communities.
From restaurant POS options in Katy to payment processing for a service business in Conroe, we tailor the recommendation to your operation. Contact Jeremy to confirm installation and support arrangements for your location.
Explore POS systems and payment equipment · Call Jeremy: 346-610-0020
More than payment processing
Build a payment strategy that protects your margin.
Sixty Seven Westin, partnering with Wholesale Payments, provides hands-on setup, training, ongoing support, and business-growth tools designed around your operation.