Smarter payment strategy

Keep more of every sale.

Cash Discount and Dual Pricing can help businesses reduce payment-processing expense while giving customers a clear choice in how they pay.

Estimate your savingsSee the difference
Transparent pricing • Month-to-month options • Personal installation and support
Know the difference

Two approaches. One goal.

Both models can reduce the impact of card acceptance costs. The difference is how prices are presented and how the customer receives the cash benefit.

Cash Discount

The posted price includes the cost of accepting a card. A customer who pays with cash receives a clearly identified discount from that posted price.

01
Why customers appreciate it

Cash-paying customers receive an immediate, easy-to-understand reward. They can spend less while knowing their payment choice helps a local business keep more revenue available for employees, service, inventory, and the community.

  • One posted price keeps everyday shopping simple
  • The cash savings appears clearly at checkout
  • Customers remain free to pay by card when convenience matters most
  • Clear signage and receipt language build trust

Dual Pricing

Both the cash price and card price are displayed before the purchase, so customers can immediately compare the options and select the payment method that works best for them.

02
Why customers appreciate it

There is no guessing at the register. Customers see the value of paying cash and can choose to help the business reduce card costs—especially when rising expenses are putting pressure on neighborhood businesses and the families they serve.

  • Cash and card prices are shown side by side
  • The choice is visible before the transaction
  • Customers can balance savings against card convenience or rewards
  • Supported POS systems calculate the correct price automatically
The customer journey

Clear from shelf to receipt.

A well-designed program is not a surprise fee at the register. Pricing, signage, equipment, and receipts should tell the same clear story.

STEP 01

Display the price

Use visible signage and correctly configured menus, shelves, or service pricing.

STEP 02

Offer the choice

The customer sees the available payment options before completing the purchase.

STEP 03

Document it clearly

The receipt reflects the selected payment method and pricing treatment.

Savings estimator

See what your fees are really costing you.

Enter the total card sales and processing fees from a typical monthly statement. The calculator will find your effective rate and compare your current expense with a $45-per-month Cash Discount program.

$
$
Your current effective processing rate3.00%
Your current processing costs
Current monthly cost$1,500
Current annual cost$18,000
Cash Discount monthly cost$45
Cash Discount annual cost$540
Your estimated monthly savings$1,455
Your estimated annual savings$17,460

What could those savings do?

Real-world examples based on your estimated annual savings:

29 monthsof local advertising at $600 per month
970 hoursof added team support at $18 per hour
$8,730toward equipment, technology, or renovations while keeping half in reserve
35 campaignsfor customer rewards or retention at $500 each

Illustration only. The $45 monthly amount is the stated program fee and does not account for every possible service, equipment, compliance, or third-party cost. Actual savings, eligibility, and requirements vary.

Business fit

Built around how you sell.

The right setup depends on your customers, average ticket, equipment, pricing format, and local requirements—not a one-size-fits-all pitch.

Restaurants & cafés

Menus, tableside payments, handhelds, and guest experience all need to work together.

Retail & service

Pricing displays and checkout prompts should stay consistent across every sales channel.

Mobile businesses

Food trucks, contractors, and field teams need reliable wireless equipment and simple pricing.

Beyond the transaction

Turn payments into business growth.

Lower processing expense is only one part of the opportunity. Customer Connect and business funding options can help merchants strengthen relationships, generate repeat visits, and act when growth opportunities appear.

Customer Connect

Stay connected after the sale.

Customer Connect helps transform a one-time transaction into an ongoing customer relationship through timely, relevant communication.

  • Build a customer contact list with permission-based engagement
  • Promote specials, seasonal offers, and new products
  • Encourage repeat visits with rewards and targeted outreach
  • Invite customer feedback and help strengthen online reputation
  • Reconnect with customers who have not visited recently
Business Funding

Put capital to work when it matters.

Up to $500Kin business funding

Eligible businesses may access up to $500,000 in funding based on their qualifications, business needs, and provider approval, with terms presented for review before any commitment.

  • Purchase equipment or upgrade technology
  • Add inventory ahead of a busy season
  • Support marketing, renovations, or expansion
  • Manage short-term working-capital needs
  • Invest in staffing and customer experience improvements
A stronger local-business story: when customers choose cash, the savings can remain inside the business—supporting jobs, better service, fresh inventory, and future improvements. Customer Connect helps explain that value and gives the business a respectful way to thank customers for their continued support. Funding amounts up to $500,000 are subject to application, approval, business qualifications, provider terms, and eligibility.
More than payment processing

Build a payment strategy that protects your margin.

Sixty Seven Westin, partnering with Wholesale Payments, provides hands-on setup, training, ongoing support, and business-growth tools designed around your operation.